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What does it cover?","global-privacy-control-importance-coverage","2026-08-11T12:00:00","Opt-out preference signals such as Global Privacy Control (GPC) and the IAB Global\nPrivacy Platform (GPP) let people express a universal preference not to have their\ndata sold or shared. This article explains why those signals matter under state privacy\nlaws, how GPC and GPP differ technically, and what site owners should verify so opt-out\npreferences are actually honored.","\u003Cp>Opt-out user preference signals are being integrated into browsers and mobile operating systems to give individuals an opportunity to express their preferences all at once, and avoid the “privacy labor” of clicking every cookie banner on every site.\u003C/p>\n\u003Cp>The most prominent of these opt-out signals is the Global Privacy Control (GPC). Additionally, the Internet Advertising Bureau (IAB) has its own opt-out preferences specification called the Global Privacy Platform (GPP). GPC and GPP both come with nuanced ways to interpret and implement signals.\u003C/p>\n\u003Cp>Opt-out signals are required to be honored in certain states, with GPC specifically providing broader coverage for certain state-specific requirements. There has been a trend for more state-specific privacy laws that touch on universal opt-out preference signals.\u003C/p>\n\u003Cblockquote class=\"pull-quote\">\n\u003Cp>When GPC implementation is broken, consent mechanisms are often broken too. Getting consent right is critical, and failing to do so can leave companies open to scrutiny.\u003C/p>\n\u003C/blockquote>\n\u003Ch2>How should site owners ensure these opt-out signals are honored?\u003C/h2>\n\u003Ch3>First, getting the technical details right is critical\u003C/h3>\n\u003Cp>For GPC in particular, the \u003Ca href=\"https://w3c.github.io/gpc/#dfn-preference\">W3C specs\u003C/a> discuss that the Sec-GPC HTTP header (and related DOM property) should be conveyed in the HTTP header and set to \u003Ccode>Sec-GPC: 1\u003C/code> to express that the user has set a universal preference that their data “not be sold or shared.”\u003C/p>\n\u003Cp>The IAB’s GPP is more complex. GPP contains a series of nesting options that express how IAB’s Multi-State Privacy Agreement (MSPA) signatories should configure or interpret the GPP signals. These nesting options signal whether the GPP serves in “service provider mode” or in “opt-out option mode” with various further approaches.\u003C/p>\n\u003Ch3>Second, there are a lot of scoping options to consider\u003C/h3>\n\u003Cp>For example, the “further approaches” in GPP’s opt-out signal split out whether a universal opt-out preference should be treated using a “national approach” (the highest common decision) or via state-specific requirements just for specific states with laws that create universal opt-out requirements.\u003C/p>\n\u003Cp>Scoping should also consider what entities have signed onto the IAB’s MSPA and whether a site owner has carried out verification steps to ensure opt-out preference signals are being honored. California’s Attorney General recently settled with Healthline for the company’s alleged failure to verify opt-out signals were honored by data recipients. Healthline was an MSPA signatory using the GPP specifications yet had not made sure that other entities would honor opt-out signals via contractual requirements by either also being bound by MSPA contractual terms or having separate contract terms in place to honor the opt-out signal (see \u003Ca href=\"https://iapp.org/news/a/how-a-recent-settlement-represents-a-warning-and-relief-for-the-adtech-industry\" target=\"_blank\" rel=\"noopener\">https://iapp.org/news/a/how-a-recent-settlement-represents-a-warning-and-relief-for-the-adtech-industry\u003C/a>).\u003C/p>\n\u003Cp>As a technical scoping matter, a universal opt-out signal should apply to all “sell or share” situations at a minimum. (There are also state-specific requirements for displaying a notice back to the user that their universal opt-out signal has been honored.)\u003C/p>\n\u003Cp>When GPC implementation gets trickier is in the edge cases. There is no clear guidance on how to interpret opt-out preference signals when it comes to conversion measurement (including what that entails), frequency capping, and non-unique-identifier-based analytics. The baseline approach can go back to the root question: what are the expectations of a user who has set the universal opt-out signal?\u003C/p>\n\u003Cp>GPC implementation issues also broadly point to deeper issues. Often when GPC implementation is broken, so are consent mechanisms. Getting consent right is critical, and failing to do so can leave companies open to scrutiny.\u003C/p>\n\u003Cp>Enforcers have been clear that ensuring universal opt-out preferences are honored is an enforcement priority, so this will continue to be an important area of focus.\u003C/p>\n\u003Cp class=\"citation-block\">This publication is intended for informational purposes only and is not legal advice. Information in this publication is not intended to create, and receipt does not constitute, an attorney-client relationship. Readers should not act upon this information without seeking professional counsel.\u003C/p>","Global Privacy Control: Why It Matters | Lokker","Why Global Privacy Control matters, how GPC differs from IAB GPP, and what site owners must verify so opt-out signals are honored under state privacy laws.",[432],{"categories_id":433},{"id":434,"status":16,"sort":9,"date_created":435,"date_updated":9,"user_created":436,"user_updated":9,"name":137,"slug":139,"description":9,"category_type":139,"parent_category":9,"blog_posts":437,"whitepapers":501},"6414d638-0f20-4ac4-a09c-aebb86f309e5","2026-03-15T21:46:15.475Z","d01e7b0b-322c-4e0e-852b-bf7d13527c96",[230,236,242,248,254,260,268,271,277,17,297,302,438,326,24,30,36,42,48,54,60,66,71,77,83,89,95,101,107,118,124,142,183,189,439,440,441,194,200,205,211,442,443,444,445,446,447,448,449,450,451,452,453,454,455,456,457,458,459,460,461,462,463,464,465,466,467,468,469,470,471,472,473,474,475,476,477,478,479,480,481,482,483,484,485,486,487,488,489,490,491,492,493,494,495,496,497,498,499,500],23,47,48,49,54,57,58,59,60,63,64,65,66,67,68,69,70,73,74,75,76,77,78,81,82,83,84,85,86,87,88,89,90,91,92,93,94,95,96,118,120,122,124,125,126,127,128,129,130,131,132,133,134,135,136,138,139,140,141,142,144,145,147,[],[503,522,534,542],{"tags_id":504},{"id":505,"status":16,"sort":251,"date_created":506,"date_updated":9,"user_created":436,"user_updated":9,"name":507,"slug":508,"description":9,"blog_posts":509},"4bf509d5-31fc-47cd-a9fe-e8230689d2b9","2026-03-15T21:46:15.798Z","Privacy Regulations","privacy-regulations",[227,233,239,245,248,251,438,30,36,42,60,66,71,77,83,89,95,101,107,118,124,136,147,189,441,205,443,444,448,450,453,510,459,460,511,512,479,480,481,488,489,491,492,513,493,494,495,497,499,514,515,516,517,518,519,520,521],72,79,80,137,148,152,155,158,159,172,182,202,{"tags_id":523},{"id":524,"status":16,"sort":260,"date_created":525,"date_updated":9,"user_created":526,"user_updated":9,"name":527,"slug":527,"description":9,"blog_posts":528},"73b80e1c-fa62-4f7a-ac6f-e3c1b612545d","2026-04-17T16:26:35.700Z","a50b5884-7652-4728-960f-c3b322aea0d6","Privacy Compliance",[529,530,531,532,533],173,177,181,185,203,{"tags_id":535},{"id":536,"status":16,"sort":268,"date_created":537,"date_updated":9,"user_created":526,"user_updated":9,"name":538,"slug":538,"description":9,"blog_posts":539},"8d882ad2-60fc-4213-8769-f680f1419b25","2026-04-17T16:26:35.760Z","GPC",[540,541],175,204,{"tags_id":543},{"id":544,"status":16,"sort":218,"date_created":545,"date_updated":9,"user_created":436,"user_updated":9,"name":546,"slug":547,"description":9,"blog_posts":548},"a33c1e57-b757-4082-a765-d530ed7ac5c3","2026-03-15T21:46:15.635Z","Consent Management","consent-management",[254,257,260,265,268,271,482,483,484,549,550,551,552,553,554],171,179,184,186,198,205,{"id":556,"storage":557,"filename_disk":558,"filename_download":559,"title":560,"type":561,"folder":562,"uploaded_by":423,"created_on":563,"modified_by":9,"modified_on":564,"charset":9,"filesize":565,"width":566,"height":567,"duration":9,"embed":9,"description":9,"location":9,"tags":9,"metadata":568,"focal_point_x":9,"focal_point_y":9,"tus_id":9,"tus_data":9,"uploaded_on":569},"1e715648-20ed-4eee-845d-9638a78db05a","local","1e715648-20ed-4eee-845d-9638a78db05a.png","global-privacy-control-importance-coverage-hero-1600x900.png","Global Privacy Control Importance Coverage Hero 1600x900","image/png","b4c82ed5-9523-40e8-9496-69840a2524a3","2026-08-11T16:14:52.378Z","2026-08-11T16:14:52.772Z","1094075",1600,900,{},"2026-08-11T16:14:52.770Z",{"id":571,"status":16,"sort":9,"date_created":572,"date_updated":9,"user_created":423,"user_updated":9,"name":573,"slug":574,"job_title":9,"bio_short":9,"bio_full":9,"email_public":9,"linkedin_url":9,"x_url":9,"youtube_url":9,"website_url":9,"featured":12,"about_section":9,"headshot":9},"d2974297-0803-4c3f-b891-6297075c26f5","2026-08-11T14:10:13.840Z","Aaron Alva","aaron-alva",{"categories":576,"tags":590},[577,578,581,584,587],{"slug":139,"name":137,"count":439},{"slug":579,"name":580,"count":218},"infographic","Infographic",{"slug":582,"name":583,"count":221},"latest-news","Latest News",{"slug":585,"name":586,"count":218},"marketing-and-privacy","Marketing and Privacy",{"slug":588,"name":589,"count":236},"video","Video",[591,594,597,600,603,605,606,609,612,615,618,621,624,627,628,631,632,635,638,641,642,643,646,649,652,655],{"slug":592,"name":593,"count":218},"consent-validation"," Consent validation",{"slug":595,"name":596,"count":218},"advertising","Advertising",{"slug":598,"name":599,"count":218},"analytics","Analytics",{"slug":601,"name":602,"count":218},"ccpa","CCPA",{"slug":604,"name":604,"count":218},"CIPA",{"slug":547,"name":546,"count":242},{"slug":607,"name":608,"count":260},"consumer-privacy","Consumer Privacy",{"slug":610,"name":611,"count":218},"cookie-consent","Cookie Consent",{"slug":613,"name":614,"count":218},"devtools","DevTools",{"slug":616,"name":617,"count":224},"emerging-risks","Emerging Risks",{"slug":619,"name":620,"count":221},"featured","Featured",{"slug":622,"name":623,"count":218},"first-party-cookies","First-party cookies",{"slug":625,"name":626,"count":218},"gdpr","GDPR",{"slug":538,"name":538,"count":221},{"slug":629,"name":630,"count":218},"health-care","Health Care",{"slug":92,"name":90,"count":221},{"slug":633,"name":634,"count":242},"marketing-and-ad-tech","Marketing and Ad Tech",{"slug":636,"name":637,"count":218},"marketing-privacy","Marketing Privacy",{"slug":639,"name":640,"count":218},"network-requests","Network requests",{"slug":527,"name":527,"count":230},{"slug":508,"name":507,"count":297},{"slug":644,"name":645,"count":218},"retargeting","Retargeting",{"slug":647,"name":648,"count":218},"telemetry","Telemetry",{"slug":650,"name":651,"count":218},"third-party-cookies","Third-party cookies",{"slug":653,"name":654,"count":218},"web-and-cloud-architecture","Web and Cloud Architecture",{"slug":656,"name":656,"count":221},"Web Governance",[658,678,700,720,747],{"id":659,"title":660,"slug":661,"publish_date":662,"summary":663,"featured":12,"hero_image":664,"stock_image":9,"author":669,"categories":674,"tags":677},"47b1ec34-6523-4a62-a385-118499f2a462","Privacy Policies Don’t Control Data. Code Does.","policy-vs-code","2026-07-28T12:00:00","Companies treat privacy as a legal issue, but policies don’t control data—code does. Consent banners merely record preferences; they cannot stop the invisible \"daisy chains\" of third-party scripts that load in a user's browser and leak data. Because businesses cannot afford to simply shut down all digital tracking, they must shift from passive policy to active enforcement. True privacy requires browser-level controls that act like a firewall, forcing website code to actually align with legal rules.",{"id":665,"title":666,"width":667,"height":668},"4ae6dab0-0f01-4aca-b802-20d121833b97","Screenshot 2026 07 28 at 2.12.34 Pm",2346,1450,{"name":670,"slug":671,"headshot":672},"Ian Cohen","ian-cohen",{"id":673},"3551c919-254a-4669-8d25-e37e9a0f2f73",[675],{"categories_id":676},{"name":137,"slug":139},[],{"id":679,"title":680,"slug":681,"publish_date":682,"summary":683,"featured":12,"hero_image":684,"stock_image":9,"author":689,"categories":694,"tags":697},"29d1d989-b7cb-41af-a5f0-747485b87e03","Understanding the Search Bar Privacy Threat: CIPA, Vivek Shah, and What to Do Next","cipa-claims","2026-07-17T12:00:00","A wave of California Invasion of Privacy Act (CIPA) lawsuits, led by litigants like Vivek Shah, targets websites nationwide by recording search bars transmitting data to third parties before consent is given. To block these automatic $5,000-per-instance claims, companies must engage defense counsel and use live scanning tools like Lokker to audit real-time script behavior and stop pre-consent leaks.",{"id":685,"title":686,"width":687,"height":688},"82417440-11a0-4b54-a43c-cde41840d050","Sasun Bughdaryan Oz S0t Pf8 Q T0 Unsplash",5616,3744,{"name":690,"slug":691,"headshot":692},"Jocelyne De La Cruz","jocelyne-de-la-cruz",{"id":693},"b5c8b5c5-5579-49f3-a3c3-0e9c89873aa4",[695],{"categories_id":696},{"name":137,"slug":139},[698],{"tags_id":699},{"name":604,"slug":604},{"id":701,"title":702,"slug":703,"publish_date":704,"summary":705,"featured":12,"hero_image":706,"stock_image":9,"author":711,"categories":716,"tags":719},"ed6a52dc-22a0-4139-964e-e20b0045e3a5","If Your Site Still Uses Polyfill.io, It’s Now Phishing Your Customers","polyfill-hijack-update","2026-06-05T11:34:00","A critical credential-harvesting exploit is actively targeting websites that still load the hijacked, legacy polyfill.io script, tricking visitors with fake browser-level login prompts on trusted banking and e-commerce sites. Any credentials entered into this HTTP Basic Authentication box are sent directly to malicious actors, who also receive a header revealing exactly which website the user came from. While the original compatibility service was sold and weaponized in 2024, thousands of forgotten tags remain buried in website architectures; website owners must immediately audit their codebases and remove all references to polyfill.io to protect their users, while consumers should immediately close any unexpected login popups.",{"id":707,"title":708,"width":709,"height":710},"9816ffec-4e2d-43f0-84fa-74bef3fd0cfa","Domain Hijacking",2816,1536,{"name":712,"slug":713,"headshot":714},"Peter Joles","peterlokker-com",{"id":715},"ed0c23f8-dc6a-432f-817b-0bae1bb7d048",[717],{"categories_id":718},{"name":137,"slug":139},[],{"id":721,"title":722,"slug":723,"publish_date":724,"summary":725,"featured":12,"hero_image":9,"stock_image":726,"author":729,"categories":731,"tags":736},"ff6fddce-1b0d-4a38-9dc6-a9462d1a56f8","Retargeting Pixels and Privacy Law: What Marketing Teams Need to Get Right","retargeting-pixels-consent-privacy-law","2026-05-21T12:00:00","Retargeting pixels transmit behavioral data to Meta, Google, TikTok, and other ad platforms\nwith every page load. Under GDPR, CCPA/CPRA, and state health data laws, that transmission\nrequires valid consent that most cookie banners do not actually collect. This post explains\nthe exposure and what a compliant retargeting setup actually requires.",{"image":727},{"id":728},"6aedb9d7-a8ce-4f5d-8683-7fc591260d3b",{"name":712,"slug":713,"headshot":730},{"id":715},[732,734],{"categories_id":733},{"name":137,"slug":139},{"categories_id":735},{"name":586,"slug":585},[737,739,741,743,745],{"tags_id":738},{"name":637,"slug":636},{"tags_id":740},{"name":645,"slug":644},{"tags_id":742},{"name":546,"slug":547},{"tags_id":744},{"name":626,"slug":625},{"tags_id":746},{"name":602,"slug":601},{"id":748,"title":749,"slug":750,"publish_date":751,"summary":752,"featured":12,"hero_image":9,"stock_image":753,"author":756,"categories":758,"tags":759},"2467117a-6fd0-4f41-9a83-a39a61361f48","CMP cookie categories and opt-out checks: first-party vs third-party","third-party-cookies-cmp-categories-opt-out-checks","2026-05-19T12:00:00","Field guide for CMP admins: cookies, first-party vs third-party context, and cookieless vendor requests. Verify opt-out with the Network tab, not only the Cookies panel. When lingering storage is normal versus when telemetry still fires.",{"image":754},{"id":755},"98b7ee04-aab3-409f-a23f-5d3c72110752",{"name":712,"slug":713,"headshot":757},{"id":715},[],[760,762,764,766,768,770,772,774,776,778],{"tags_id":761},{"name":546,"slug":547},{"tags_id":763},{"name":611,"slug":610},{"tags_id":765},{"name":593,"slug":592},{"tags_id":767},{"name":623,"slug":622},{"tags_id":769},{"name":651,"slug":650},{"tags_id":771},{"name":640,"slug":639},{"tags_id":773},{"name":648,"slug":647},{"tags_id":775},{"name":599,"slug":598},{"tags_id":777},{"name":596,"slug":595},{"tags_id":779},{"name":614,"slug":613},{"left":325,"top":325,"width":326,"height":326,"rotate":325,"vFlip":12,"hFlip":12,"body":781},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M14 4h6v6h-6zM4 14h6v6H4zm10 3a3 3 0 1 0 6 0a3 3 0 1 0-6 0M4 7a3 3 0 1 0 6 0a3 3 0 1 0-6 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